Visual identity — Brand identity — Graphic design — Director — Cameraman — Post Production — Web design — Front-end developer
Croqu'Menus is a fictional project whose goal was to recreate the brand identity of the famous eponymous cookbook.
It was then necessary to reimagine its visual identity, the cover of the book as well as the layout of the interior, to create a new website with video tutorials.
The Croqu'Menus has been a cult book since 1998, mainly used in Swiss schools - which students will keep for the rest of their working life - in order to learn to cook cleanly and healthily as well as to manage stocks and proportions correctly.
"This is a student project carried out via eikon."
The site should offer video tutorials for certain cooking techniques, I made a pilot to show what they would look like.
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