Pure Swiss

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Client

eikon

Tasks

Visual identity — Brand identity — Graphic design

Collaboration

Déborah Maradan — Théo Déchanez

Year

2018

Context

Pure Swiss is a fictitious project whose goal was to reimagine the visual identity of the brand for the release of its range of infused waters. The brand wants to reflect a more modern, natural and dynamic image.

Pure Swiss is a Swiss water brand, the source of which is located in San Bernardino, founded in 2008. The brand wishes to relaunch itself on the market by adding a range of infused waters to its products already present (still and sparkling waters).


"This is a student project carried out via eikon."

We wanted to attribute every flavors of the aromatised water brand a typical swiss animal. Focused like the lynx, energetic like the wolf, and relaxed like the bear.

For the posters, we made on purpose the fact that the bottle is invisible to show how pure the water is.

We also made some merchandisings to show more possibilities to the brand identity.

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