Tradition and modernity

EnBroysie is a new classical music choir from the Broye regions of Fribourg and Vaud.

To give them a visual presence, I was commissioned to create their visual identity, and thus their logo.

The name “EnBroysie” refers to the Broye region and to ambrosia, the drink of the gods in Greek mythology.

During my research, I wanted to bring these different references into the logo.

So we find a Greek goddess, taking the approximate shape of the Broye region, and a lyre, the famous Greek musical instrument, imagined from the shape of the Rotary bridge, symbolizing the alliance between the Broye of Fribourg and Vaud.

The golden color adds the precious and prodigious values of Greek mythology, and the use of two fonts underlines the timelessness of the musical choir.