National campaign

Launched in 2015, the regio.garantie label enables consumers to recognize controlled and certified regional products. Associated with a regional brand, this label guarantees the consumption of local products, thus participating in the continuity of local production and consumption. Today, over 30 regional brands in Switzerland are associated with regio.garantie, representing over 16,000 regional products.

As part of the national campaign, I was tasked with creating a complete graphic charter, including illustrations, website design, as well as posts for social networks. Meanwhile, my colleagues took charge of creating a promotional film with the slogan “regio.garantie, the red dot for authentic regional products throughout Switzerland.”