Storyboard — 3D — Post Production — VFX — Sound design
During the realization of the new sub-brand “High Protein” of HIRZ's cottage cheese, I was in charge of imagining and creating the strategy of promotion of the product on social networks, and more particularly YouTube.
The goal of this product is to create an equivalent to the HIRZ's cottage cheese already existing at that time, this time focusing on a younger, dynamic and above all sporty target. Showing that the sub-brand "High Protein" allows you to give the best of yourself, hence the slogan "Be Your Best".
Social networks are therefore the most effective way to reach this target. The video below therefore appeared in advertising on YouTube and has been viewed more than 5 million times.
"This is a project carried out through the company MEO."
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