All terrain, not all permitted

FRide is dedicated to the development and promotion of mountain biking in the canton of Fribourg. To support their prevention campaign "Tout terrain pas tout permis", the goal was to raise awareness among mountain bikers about respecting the environment and practicing responsible riding in nature.

I designed the logo for this campaign, capturing the essence of the message of respect and responsibility towards nature. Additionally, I created a flyer that clearly communicates the campaign’s principles and encourages users to adopt respectful behavior. The prevention videos, produced by other colleagues, complement these efforts by visually and impactfully conveying the message.