All terrain, not all permitted

Take Off Productions was commissioned by FRide, the organization dedicated to the development and promotion of mountain biking in the canton of Fribourg, to support their prevention campaign "Tout terrain pas tout permis". The goal was to raise awareness among mountain bikers about environmental respect and responsible conduct in nature.

For this project, I designed the logo for the campaign, capturing the essence of the message of respect and responsibility towards nature. Additionally, I created a flyer that clearly communicates the principles of the campaign and encourages users to adopt respectful behaviors. The prevention videos, created by other colleagues, complement these efforts by conveying the message in a visual and impactful way.