Even in small print, the customer reads it,

Terroir Fribourg promotes the agricultural products of the canton, uniting over 280 producers, processors, retailers, and restaurateurs. The association highlights the authenticity and local origin of products through its "Fribourg regio.garantie" label. In line with its mission, Terroir Fribourg sought to launch a campaign to encourage retailers and restaurateurs to promote Swiss chicken meat over Brazilian imports, a growing concern among consumers.

For this campaign, I crafted the message and slogan “Even in small print, the customer reads it.” to remind professionals that consumers are increasingly aware of product origins. I also created the illustrations and a thematic flyer, which were later animated in a promotional motion design video by a colleague.