Even in small print, the customer reads it,

Take Off Productions was commissioned to support Terroir Fribourg, an association that promotes agricultural products from Fribourg, bringing together more than 280 producers, processors, retailers, and restaurateurs. The association highlights local and authentic products through its "Fribourg regio.garantie" label, addressing both professionals and consumers.

As part of this mission, Terroir Fribourg wanted to raise awareness among merchants and restaurateurs about the importance of promoting Swiss chicken over Brazilian chicken, a growing concern for consumers. For this campaign, I designed the message and slogan "Even written in small, the customer reads," to remind professionals of the importance of product origin. I also created illustrations and a thematic flyer, which were later animated in a motion design promotional video by a colleague.